About this item

• SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
• FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
• MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
• HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
• SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

	Power Grip Primer + 4% Niacinamide	Hydrating Face Primer	Poreless Face Primer	Poreless Putty Primer	Luminous Putty Primer	Acne Fighting Putty Primer
Finish	Dewy	Natural matte	Matte	Flawless	Radiant, glowing	Clear, bare-faced
Skin benefit	Grips makeup, evens out skin tone & brightens the look of dullness	Smooths & hydrates skin	Fills in pores & fine lines	Helps smooth skin and reduce the appearance of blemishes	Illuminates & plumps skin	Draws out imperfections, minimizes the appearance of pores, calms irritated skin & prevents future breakouts
Key ingredients	Niacinamide	Grapeseed oil & vitamins A, C & E	Tea tree & vitamins A & E	Squalane	Hyaluronic acid & collagen	Salicylic acid, zinc & kaolin
Vegan formula	✓	✓	✓	✓	✓	✓
Cruelty-free	✓	✓	✓	✓	✓	✓